Honda Elevate SUV

Next Breakthrough in India's SUV Market
  • Elevate SUV: Honda's Next Breakthrough in India's SUV Market?

    Honda's foray into the Indian SUV market has been a rollercoaster ride, with its latest offering, the Elevate, potentially steering the brand towards newfound success. After nearly half a decade since Honda's last SUV release in India, the fifth-gen CR-V, the automaker is ready to make a compelling comeback. The landscape had shifted with a preference for compact and mid-size SUVs, prompting Honda to reevaluate its strategy. This blog delves into the awaited launch of the Elevate, its design departure, interior features, driving experience, and market prospects.

    A Brief Look Back: Honda's SUV Journey in India

    Though Honda ventured early into the UV (Utility Vehicle) segment, challenges marred its success. The CR-V's debut in 2003 was marked by its sleek styling, enjoyable performance, and sedan-like comfort. However, the hefty price tag confined it to a niche audience. In 2017, Honda aimed to tap the sub-4m SUV segment with the WR-V, a crossover version of the Jazz. While it initially showed promise, competition eventually eroded its position. Consequently, Honda's lineup dwindled to just the Amaze and 5th-gen City, prompting the automaker to reinvent its narrative with the Elevate.

    The Honda Elevate: A Paradigm Shift

    Anticipation surrounds the Honda Elevate, a vehicle poised to reshape Honda's fortunes in India's SUV domain. Designed to align with contemporary preferences, the Elevate marks a departure from Honda's traditional design ethos of low-slung vehicles. With its launch predicted to garner a 4-month waiting period, the Elevate's radical design and elevated proportions cater to the evolving tastes of Indian consumers.

    Striking Design and Confident Dimensions

    Built on Honda's Global Small Car platform, the Elevate stretches 4,312mm in length. While it may not claim the longest title in its class, its height of 1650mm sets it apart as the tallest, coupled with an impressive ground clearance of 220mm. The side profile boasts muscular wheel arches and an imposing stance. The vehicle rides on dual-tone 17-inch alloy wheels, sporting a connected tail lamp design and a rugged rear bumper. The overall result is a robust and commanding road presence, sure to catch any onlooker's attention.

    Lavish Interiors and Feature-Rich Cabin

    • Automatic LED headlamps
    • Diamond-cut alloy wheels
    • Leather upholstery
    • Semi-digital instrument cluster with 7-inch coloured TFT display
    • 10.25-inch floating touchscreen infotainment system
    • Wireless Apple Carplay and Android Auto
    • Connected car tech
    • 8-speaker sound system
    • Single-pane electric sunroof
    • Auto AC
    • Rear AC vents
    • Height-adjustable driver's seat
    • Paddle shifted
    • Tilt & telescopic adjustment for the steering
    • Keyless entry with push-button start
    • Wireless smartphone charger
    • Lane-watch camera
    • Reversing camera with sensors
    • Up to 6-airbags
    • ABS with EBD
    • Electronic stability control
    • Hill start assist
    • ISOFIX child seat mounts
    • Honda Sensing - Advanced Driver-Assistance System (ADAS)
    • A segment's largest boot space of 458 litres, 60 40 split rear seat and various storage spaces around the cabin add to its overall practicality.

    Comfort-Oriented Cabin Space

    Known for its comfortable cabins, Honda continues the trend with the Elevate. Offering ample knee and headroom along with supportive seat cushioning, it accommodates four adults and a child with ease. The driver's seat delivers an upright and pleasant seating position, ensuring a clear view of the road ahead.

    Proven Performance

    Under the hood, the Elevate draws power from Honda's tried-and-tested 1.5-liter, 4-cylinder, i-VTEC petrol engine, known for its refinement and driveability. While not designed for blistering performance, its smooth operation and controlled NVH levels contribute to an enjoyable driving experience.

    • Petrol Engine - 1.5-litre Naturally Aspirated i-VTEC
    • Power - 121PS
    • Torque - 145Nm
    • Transmission Options - 6-speed manual / 7-step CVT automatic

    Balanced Dynamics and Ride Quality

    Driving dynamics is where the Elevate shines, offering a comfortable and smooth ride. Balanced body rolling for its size and an impressive 220mm ground clearance contribute to its versatility on various terrains.

    Final Verdict: The Elevate's Prospects

    In the fiercely competitive Indian SUV market, the Honda Elevate holds potential. With its spacious family-oriented design, robust exterior, extensive features, and Honda's brand reliability, it could emotionally resonate with consumers. Despite its absence of a hybrid powertrain and certain competitive challenges, the Elevate's pricing between Rs 12 to 18 lakh (ex-showroom) could secure its position as a compelling choice. As Honda's first step in its plan to introduce five SUVs in India by 2030, the Elevate's success could be a defining moment for the brand's resurgence in the Indian SUV landscape. The launch in September 2023 is eagerly awaited, promising to unveil a new chapter in Honda's journey.

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